- who is collecting this information? (you + what other third-party partners)
- what kind of information are you collecting on them and how? (e.g. credit card numbers, email addresses, names, mailing addresses, IP addresses, demographic data)
- when do you share it?
- where do you use this information?
- how do you protect sensitive identifiable information? (especially credit card numbers!)
- how can I find out what you know about me?
- why do you collect it?